Work
Six situations, each told the same way: where the company sat, the move, and what was true afterward. Operating roles and advisory engagements alike.
Launch · AI cyber risk · 2026
CYPFERCYPFER · Cyrface
Situation. A global cybersecurity firm with a proprietary AI cyber risk platform and no commercial infrastructure to sell it.
The move. Architected the go-to-market foundation: product-market fit validation, revenue models, pricing, and multi-channel distribution across enterprise, insurance and channel partners in North America and Europe.
Result. Cyrface launched with live demos at the Databricks Data + AI Summit in June 2026. Engagement continuing.
Reposition · Debt settlement fintech · 2024–
Global HoldingsGlobal Holdings
Situation. The leading payments and debt-management platform for the U.S. debt settlement industry, with a narrative that undersold it.
The move. Rebuilt the enterprise narrative and website, defined the go-to-market framework for the full fintech suite, built the DSP product-adoption heatmap to guide bundling and cross-sell, and launched a thought-leadership cadence.
Result. Repositioned as the compliance-first fintech platform in its category.
Turnaround · Fintech infrastructure · 2022–2023
SilaSila
Situation. A money API for fintech, with embedded compliance, that needed capital and an operating reset.
The move. Joined as President and COO, then CEO, President and board member.
Result. Successful capital raise and operational turnaround.
Launch · Consumer finance · 2020–2022
Upbound GroupUpbound Group
Situation. A lease-to-own provider serving cash- and credit-constrained consumers who were re-approved for every purchase.
The move. Led Product, Customer Experience, Sales Strategy and Analytics, and Media Relations.
Result. The team launched the industry’s first lease-to-own Mastercard, giving customers shopping power they could carry with them.
Build · Insurance and cyber · 2017–2020
Aon Cyber Solutions
Situation. A newly assembled global cyber practice that needed one brand, one go-to-market and a product story.
The move. Led global marketing, sales operations and enablement, GTM and product management, including the CyQu and Cyber Secure platforms, and authored the practice’s thought leadership.
Result. A unified Cyber Solutions brand and go-to-market across North America, EMEA and APAC, and the global launch of CyQu, the cyber quotient evaluation that remains Aon’s lead cyber product today.
Scale and exit · Small business lending · 2006–2011
Swift FinancialSwift Financial
Situation. A legacy line-of-credit portfolio under a state banking charter and a receivables lending product waiting to be built.
The move. As COO, led the re-launch as Swift Capital: a $6MM equity raise and $20MM lending facility in six months, credit policy and platform build, national partnerships, and the sale of the $50MM legacy portfolio to Goldman Sachs.
Result. Launched a receivables financing business that was acquired by PayPal and became the core of PayPal’s small business lending platform. Along the way, the first J.D. Power certification of a small business call center, within six months of launch.
$2.5B
Small business loan portfolio at MBNA / Bank of America by 2006, up from $700MM in 2001
300+
Team led as EVP of Small Business Banking, with six VP-level direct reports
6 mo
From launch to the first J.D. Power certification of a small business call center, Swift Financial, 2007
Figures as reported in Tommy Abel’s career record. Client-specific results are shared in conversation.